My Marketing Program

Marketing Your Home

Not all homes are created equal and neither are all REALTORS®. What sets me apart is my attention to the highest level of performance for my clients. Current statistics clearly indicate that over 80% of all first inquiries regarding real estate are done using the Internet. Therefore, I have placed critical importance on the use of both technology and fundamental applications to ensure you the most satisfaction throughout the process. They are as follows:

Property Flyer - I prepare a professional marketing sales tool, including graphics and highlights of your home, to distribute to the brokerage community and potential buyers.
Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
Other Brokers/Agents - I will cooperate with other brokers and agents in the community, and will invite them to tour your home in order to find a buyer.
The Internet - With approximately 80% of today's consumers utilizing the Internet for real estate information, I employ a robust set of tools and resources to make your home available for preview.

My Web site
Email alert
Spotlight property electronic brochure with specific domain name

Other Connections - Prospects for your home can also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
I will also provide you with periodic status reports, including buyer reactions to your home, which will allow us to continually evaluate and reassess our marketing strategy.

Step 1: Preparing the Home for Sale

Property Inspection - Before I list your home, a home inspectection should be done to identify repairs and improvements that could increase profit on the sale.
Staging - If requested, a professional decorator will "stage" your home so it can be presented in its best possible light.
Establishing Goals - Markets can fluctuate, so it's important to establish your goals so that we can work hard to meet them.
Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use CMA (Competitive Market Analysis) tools to derive the right price.

Step 2: Promoting the Property

Digital Photography - Once your home is ready to list, I will take digital photos and develop a "virtual tour".
Property Brochures - I prepare a professional marketing sales tool, including graphics and highlights of your home, to distribute to the brokerage community and potential buyers.
The Internet - As mentioned above, I make available a complete suite of Internet-based tools to bring focus and visibility to the home buyers' market.

Step 3: Technology Tools

Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
My Web site features an entire feed of listings for all viewers who come to this site to search for homes.
E-mail Updates - My Web site also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive e-mails daily with listings that meet their criteria through my automated "Market Watch System". Your home will be featured in that service.

Step 4: Showing Your Home

Broker/Agent Open House - I will invite all local brokers and agents to view your home.
Public Open House - Following the broker/agent open house, we will hold a public open house and present your home to the general public.
Marketing - All materials regarding the promotion of your home (such as flyers and brochures) will be available onsite.

Step 5: Expectations

All calls and email inquiries regarding your home are followed up immediately.
Access to your property will be secured by us though secure lockboxes and no one will gain admittance to your property without our permission.